Social media post planner

Turn a folder of content into a social media posting schedule with ready-to-use posts.

Goal: Generate platform-optimized social posts from documents, notes, and links with a calendar.

Cowork Prompt Pack

Cowork-ready

Read the files in my folder. List each file and identify the main topic or theme of each. Do not create any files.

Works best when you limit Cowork to specific folders and verify before destructive actions.

Why this prompt pack matters

Social media content planning is one of the most time-consuming parts of marketing. You have great content—blog posts, product updates, research findings, customer stories—but translating each piece into platform-specific posts takes hours. Different platforms have different rules: LinkedIn posts can be longer and professional, Twitter/X posts must fit 280 characters, Instagram needs captions and hashtags. Writing all three versions manually means either repetition or skipping platforms entirely.

This prompt pack automates the translation step. Give Claude your content folder and ask for platform-specific posts. It reads your content once and generates three tailored versions: LinkedIn (professional, detailed), Twitter/X (snappy, character-limited), and Instagram (visual-focused, caption + hashtags). You get a complete posting calendar instead of scattered drafts.

This is ideal for:

• Marketing teams turning blog posts and case studies into multi-platform campaigns
• Product managers announcing features and updates across social channels
• Content creators repurposing long-form content into social snippets
• Agencies managing social calendars for multiple clients
• Anyone with content that deserves more than one social post

Before you start: Organize your content files

This prompt pack works best with organized, self-contained content. Claude can read markdown files, plain text, PDFs, and Word docs. Put everything you want to turn into social posts in one folder.

Ideal folder structure:

Content/
├── blog-post-q3-roadmap.md
├── product-update-auth.txt
├── customer-story-acme.pdf
└── research-findings-2026.md

Claude will read all these files and generate platform-specific posts for each. Each piece becomes 3 posts (LinkedIn, Twitter, Instagram).

What Claude does for each platform

LinkedIn posts

Professional tone, up to 1,300 characters. Includes context, key points, and a call-to-action. Good for thought leadership, updates, and industry insights. Claude keeps the professional voice while making it engaging for a professional audience.

Twitter/X posts

Concise, punchy, under 280 characters. Claude extracts the core message and makes it shareable. Includes relevant hashtags and a link when appropriate. Designed for immediate impact and retweets.

Instagram captions

Visual-first, engaging tone with relevant hashtags (5-10). Claude writes as if you have an image to accompany it, creating context without needing the actual image. Designed to prompt engagement and follower saves.

Tips for best results

Use clear file names: Files named "Q3-roadmap" or "feature-launch-auth" help Claude understand context better than "content1.md".

Include one idea per file: If a file mixes three different topics, Claude might struggle to create focused posts. One content piece = one social card.

Review and customize: Claude's posts are starting points. Personalize them with your brand voice, team personality, and specific calls-to-action before posting.

Use the calendar view: Ask Claude to suggest posting dates and times based on your audience. Early morning for B2B, evening for B2C.

Common questions

Can I generate posts from a URL or article?

Claude can't directly access URLs from this prompt pack, but you can copy-paste article text into a file, save it to your content folder, and let Claude process it. For speed, use the "save as text" feature in your browser.

Should I use hashtags?

Yes for Twitter and Instagram, but use sparingly on LinkedIn (1-3 max). Claude includes relevant hashtags in its posts. Review and refine them based on your industry and audience.

Can I schedule these posts automatically?

Claude generates the posts and calendar, but you'll need to copy them into your social platform's scheduler (Hootsuite, Buffer, Meta Business Suite) or post manually. This keeps you in control and lets you review before sharing.