What does the Marketing plugin do in Claude Cowork?

The Marketing plugin helps you draft content, plan campaigns, enforce brand voice, brief on competitors, and report on campaign performance. It accelerates content production and keeps messaging consistent across channels.

Is the Marketing plugin free?

The plugin is open-source and free to install. Cowork itself requires a paid Claude plan — Pro, Max, Team, or Enterprise.

How do I install the Marketing plugin?

Open Cowork in the Claude desktop, web, or mobile app. Open Plugins in the sidebar. Click + and Browse plugins. Install Marketing. The plugin is ready to use immediately.

Can I customize the Marketing plugin?

Yes, plugins are file-based and editable. The Cowork Plugin Management plugin helps you customize or build your own.

The Marketing Plugin for Claude Cowork

Draft content, plan campaigns, enforce brand voice, brief on competitors, and report on performance across channels.

What's inside

This plugin bundles skills that activate automatically, slash commands you trigger explicitly, connectors that wire Claude to your tools, and sub-agents. It is open-source, from Anthropic's knowledge-work-plugins collection.

What you can do with it

● Draft blog posts, emails, and social media content
● Plan campaigns and coordinate across channels
● Enforce brand voice and messaging consistency
● Brief on competitors and market positioning
● Report on campaign performance and ROI

How to install

Open Cowork in the Claude desktop, web, or mobile app.
Open Plugins in the sidebar.
Click + and Browse plugins.
Install Marketing from the plugin list.

Also available at claude.com/plugins or by adding the anthropics/knowledge-work-plugins GitHub marketplace.

Works with these connectors

● Slack
● Canva
● Figma
● HubSpot
● Amplitude
● Notion
● Ahrefs
● SimilarWeb
● Klaviyo

Frequently asked questions

What you need to know about the Marketing plugin.

What does the Marketing plugin do in Claude Cowork?: The Marketing plugin helps you draft content, plan campaigns, enforce brand voice, brief on competitors, and report on campaign performance. It accelerates content production and keeps messaging consistent across channels.
Is the Marketing plugin free?: The plugin is open-source and free to install. Cowork itself requires a paid Claude plan — Pro, Max, Team, or Enterprise.
How do I install the Marketing plugin?: Open Cowork in the Claude desktop, web, or mobile app. Open Plugins in the sidebar. Click + and Browse plugins. Install Marketing. The plugin is ready to use immediately.
Can I customize the Marketing plugin?: Yes, plugins are file-based and editable. The Cowork Plugin Management plugin helps you customize or build your own.

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