Claude Cowork skills and plugins
Claude Cowork Marketing Skills and Plugin
The Marketing plugin adds reusable skills for planning campaigns, drafting content, applying brand guidance, researching competitors, and reviewing performance. This guide explains what it does, how to install it, and prompts to try first.
What are Claude Cowork marketing skills?
Claude Cowork marketing skills are packaged instructions that help Claude follow repeatable marketing workflows. The Marketing plugin groups those skills with commands and supporting resources so you can move from a vague request to a structured brief, draft, review, or report.
Campaign planning
Turn a goal, audience, offer, channel mix, and deadline into a campaign brief with owners, milestones, and measurement.
Content production
Draft channel-specific copy, repurpose source material, and generate variations while keeping the intended audience and CTA explicit.
Brand consistency
Compare drafts against supplied voice, terminology, claims, and formatting guidance, then flag deviations for review.
Research and reporting
Organize competitor observations and campaign data into decision-ready summaries without presenting estimates as verified facts.
How to install the Claude Cowork Marketing plugin
Interface labels can change, so review the plugin contents and requested access before installing.
- 1
Open Claude Cowork
Use a supported Claude surface and open the Plugins area from Cowork.
- 2
Browse available plugins
Find the Marketing plugin and open its detail view.
- 3
Review and install
Read the included skills, commands, publisher information, and access requirements before confirming installation.
- 4
Start with a bounded task
Test a brief or draft that uses non-sensitive material, then review the result before connecting production systems.
Marketing prompts to try in Claude Cowork
Replace the bracketed fields with your context and attach only materials you are authorized to use.
Build a campaign brief
Create a campaign brief for [offer] aimed at [audience]. Use [source files] as evidence. Include the objective, key message, channel plan, milestones, owners, risks, and measurement plan. Mark every unsupported assumption.
Repurpose approved content
Turn [approved source] into one email, three social posts, and a short landing-page outline. Preserve the source's claims and tone. Do not introduce statistics or customer claims that are not in the source.
Review brand consistency
Compare [drafts] with [brand guide]. Return a table with the exact passage, the relevant guideline, the issue, and a suggested revision. Do not rewrite passages that already comply.
Summarize performance
Analyze [campaign export] against [targets]. Separate observed results from interpretation, identify the three largest drivers, flag data-quality limitations, and recommend the next two tests.
Using marketing skills with connectors
Connectors can bring approved context into a workflow, but permissions and available actions vary. Start with read-only access where possible, use the smallest necessary scope, and require review before publishing or sending content.
Safe operating checklist
- ●Use approved source material and remove unnecessary personal or confidential information.
- ●Require citations or file references for factual claims and performance conclusions.
- ●Keep human approval between a generated draft and any external publication or send.
- ●Check connector permissions regularly and revoke access that is no longer needed.
Frequently asked questions
- What do Claude Cowork marketing skills do?
- They give Cowork reusable instructions and workflows for marketing work such as campaign planning, content drafting, brand review, competitive research, and performance reporting.
- How do I install the Claude Cowork Marketing plugin?
- Open Plugins in Claude Cowork, choose Browse plugins, find Marketing, review its contents and requested access, and install it. Availability and labels can vary by plan and app version.
- Can I customize the marketing skills?
- Yes. Cowork plugins are file-based, so teams can adapt the instructions, commands, examples, and brand guidance to their own workflow.
- Does the Marketing plugin automatically publish content?
- Do not assume it does. Review the plugin and connected tools before use, and require human approval before anything is published, sent, or changed in an external system.